Bud Light Unveils New NFL Sponsorship Campaign

Football's official beer wants you to get involved


Although drinking a beer and watching the football game may seem like a passive activity to some, Anheuser-Busch is changing its game for Bud Light’s second year as official beer and sponsor of the NFL. Anheuser-Busch has decided that this year would be the “Year of the Fan,” trying to get the fans — and you — involved in the football experience.

Obviously, Bud Light boxes and cans will be decorated in a football theme (and team-themed cans for 28 markets), but that’s only where the campaign begins. After picking up a 12-pack for your home-viewing party, you’ll be able to take your experience online with the company’s "every bottle is a player" campaign. Each bottle cap will have a code that you can enter on the Bud Light website, to see whether or not your drink scored a touchdown or fumbled. The goal is to take fantasy football to an entirely new and more interactive level in its "Bud Light Fantasy Football League." Said Mike Sundet, vice president for Bud Light, to the St. Louis Post-Dispatch, "This is just another way for NFL fans and Bud Light drinkers to have fun with it.”

Anheuser-Busch will air Bud Light commercials, starting with the New York Giants and Dallas Cowboys game to will kick off the 2012-2013 season. There will also be a "Tickets for Life" sweepstakes, as well as an ad campaign to target Hispanic customers. Say goodbye to your days of sitting on the couch, watching football and mindlessly drinking a beer. Bud Light wants you to take part now.


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