Starbucks is increasingly more a QSR than a cafe. At the end of August, BurgerBusiness.com reported that Jack in the Box was testing a “Brunchfast” menu. Now we learn that at the same time, Starbucks began testing weekend (8 a.m. to 2 p.m.) brunch items of its own in 78 Pacific Northwest stores.
As reported by Starbucks Melody, the coffeehouse chain’s brunch lineup includes Belgian waffles, baked French toast, and quiche (with cage-free eggs, of course).
Of course, Starbucks already has an extensive breakfast menu that includes the Bacon, Gouda & Egg sandwich; Sausage, Cheddar & Egg sandwich (below) and others.
McDonald’s in July promised to expand its All Day Breakfast menu this fall. That will include McGriddles 24/7 and both English muffin and biscuit sandwiches all day. The company hasn’t announced a launch day, but it has been using a new All Day Breakfast logo (below) that promises “more.”
White Castle has joined the loaded-fries trend with a product it calls Mutant Loaded Fries (below). Crinkle-cut fries are topped w/ cheese sauce, BBQ sauce, crispy onion chips and bacon crumbles. These one of four new items on White Castle’s “X Menu.” The others: Ghost Pepper Sliders; X-treme Ghost Pepper Cheese Sliders; and Apocalypticd Waffle Sliders (chorizo, egg and ghost pepper cheese between two Belgian waffles). It’s a tie-in with the DVD release of “X-Men Apocalypse.”
Shake Shack continues to develop region-specific burgers. It did so earlier this summer with the Coppa Burger in Boston. Now it has a Link Burger for its first location in Dallas. It’s a cheeseburger topped with griddled jalapeño-cheese sausage link from local barbecue joint Pecan Lodge plus pickles and ShackSauce.
Shake Shack did something similar for its Austin opening, creating a Lockhart Link Burger (shown below) topped with a griddled jalapeño-cheese sausage link from Lockhart, Texas’s Kreuz Market, pickles and ShackSauce.
The “better burger” revolution has settled down but the push for better chicken continues. The latest arrival is Wendy’s revamped Grilled Chicken Sandwich.
The “better” comes in three parts: a chicken breast that’s marinated in herbs and seasonings; toppings that include spring mix, fresh-cut tomatoes and a smoky honey-mustard sauce; and a new multi-grain bun made with a blend of red quinoa, bulgur wheat, millet, flax seed and oats.