Beyoncé Announces a New Global Brand

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From www.justluxe.com, by Marissa Stempien
Beyoncé Announces a New Global Brand

Like most women, we’re pretty on board with all things Beyoncé, so it’s no surprise we’re already making room in our closets for her recently announce athleisure line Ivy Park. This morning the singer released exclusive footage and images of her new line (along with music clips from her new album on the brand site), and it actually looks pretty amazing. The collection has been in development for 18 months with Topshop creator Sir Philip Green, and will sell globally in over 50 countries at retailers like Net-a-Porter, Topshop and Nordstrom.

Beyoncé Ivy Park

Ivy Park is technically a fitness line, but Bey wasn’t about to make anything that wasn’t fashionably flawless. The collection includes a range of sports bras, tank tops, shorts, pants, leotards, sweatshirts and accessories that are made to contour and tuck in all the right places. Waistbands on leggings, emblazoned with the Ivy Park logo, can be flipped for a lower rise, bodysuits come with mesh trim for an extra peek of skin, and leotards and leggings are made to enhance and flatter the backside. The line looks like it'll be an instant hit, unlike her previous fashion flop, House of Deréon.

The collection comes in a selection of neutral tones, interrupted by bold cobalt blue accents, and can be mixed and matched with most wardrobes. The line will hit stores April 14 and will be priced from $30 for accessories like headbands to $200 for sweatshirts.