Fit Frozen Dessert Category Pioneer Hires MWWPR to Lead National Communications Strategy
CHICAGO, July 18, 2016 /PRNewswire/ -- MWW Public Relations (mww.com) today announced that it has been selected as the public relations agency of record for ARCTIC ZERO® (arcticzero.com), a brand that is pioneering the Fit Frozen Desserts™ category with its lactose-free, low-calorie, low-sugar ice cream alternative.
As AOR, MWWPR will provide a full range of strategic marketing communications services. A team from MWWPR's award-winning Health & Wellness practice will develop and execute a communications campaign to build brand awareness among consumers, influencers and the media and create pulse points for the brand throughout the year, such as National Ice Cream Month.
Additionally, the MWWPR team will leverage its storytelling abilities to help define the "Fit Frozen Desserts" category.
"ARCTIC ZERO is a change agent in the frozen section and we are excited to tell this story," said John Digles, executive vice president and head of MWWPR's global Health & Wellness practice. "With its range of delicious offerings, handcrafted from premium ingredients, ARCTIC ZERO represents an invitation back to frozen desserts for those with dietary restrictions, fitness goals and anyone seeking a healthier option to satisfy a sweet tooth."
ARCTIC ZERO® Fit Frozen Desserts™ are made with premium, GMO-free ingredients and contain hormone-free whey protein, fiber and monk fruit – a natural sweetener – with zero artificial flavors, sweeteners or colors. ARCTIC ZERO® comes in twenty assorted flavors of chunky and creamy pints and four bar flavors and is available at more than 14,000 natural and traditional grocers and online.
"MWWPR brings a rare, specialized set of skills and expertise to communicate our brand and category proposition," said Amit Pandhi, CEO of ARCTIC ZERO®. "MWWPR's proven track record of success helping CPG products tell an authentic wellness story makes the firm the perfect partner to join us as we continue to grow the ARCTIC ZERO brand across the U.S. market."
The account is being led out of MWWPR's Chicago office by Digles, VP Susan Goodell and a Health & Wellness practice team with deep expertise across consumer lifestyle and CPG marketing.
About ARCTIC ZERO®
Founded in 2010 and headquartered in San Diego, ARCTIC ZERO® is the pioneer of Fit Frozen Desserts™ without all the fat and calories. Crafted from premium ingredients, ARCTIC ZERO is low glycemic, lactose free, gluten free and GMO free. It's the perfect guiltless pleasure whenever your sweet tooth strikes. ARCTIC ZERO's 300 calorie Chunky Pints, 150 calorie Creamy Pints and 80 calorie Chocolate-Dipped Bars offer everyone the chance to taste the sweet life with zero guilt, including those looking for a post-workout snack, watching their weight or following a special diet. ARCTIC ZERO is available at more than 14,000 natural and traditional grocers, including Albertsons/Safeway, Kroger, Publix, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. For more information, please visit arcticzero.com or find ARCTIC ZERO on Facebook (www.facebook.com/arcticzero), Twitter (@myarcticzero), Instagram (@arcticzero) Snapchat (@arcticzeroyum) and Pinterest (www.pinterest.com/arcticzero).
MWWPR is one of the world's top five independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Health & Wellness.
With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR's Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for "Company of the Year," and 2014 accolades include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."
To learn more about MWWPR, visit http://www.mww.com or @MWW_PR.
SOURCE MWW Public Relations