Applebee’s, the casual dining chain, is welcoming the football season by launching a new football-themed venture in its locations nationwide. The "ESPN Fan Zone" will bring an ultimate football experience to fans and diners, Restaurant News reports.
With this new program, Applebee’s hopes to create a unique destination for football fans across the country to gather, watch games, and eat.
"ESPN has become synonymous with game day," said Mike Archer, Applebee’s president. "Bringing that viewing experience to Applebee’s gives our sports-crazed guests the electric atmosphere of watching the big game on TV with the neighborhood."
The highlight of the new venue is a special, Chris Berman-themed smartphone game, accessible only at Applebee’s "fan zones," giving diners the chance to win weekly prices.
As part of the experience, guests will also be served a new "Game Time Menu" with items like "Boom Boom Boneless Buffalo Wings" and "Team Wonton Tacos."