The cheeky humor of the W Hotel chain is apparent in every detail — the front desk even answers the phone with a friendly “what’s your wish?” But the Whatever/Whenever program takes their saucy service to the next level. Accommodating every (legal) request from a boxed lunch for the road to a bathtub filled with chocolates, they’re proving that if you can think of it, they’ll make it happen. Because 24-hour room service is no problem for a staff that once planned a last minute birthday party for 12 friends who took a private jet from New York to one of South Beach’s hottest restaurants.
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