In 1991, a man from Michigan by the name of Richard Overton famously sued Anheuser-Busch for false and misleading advertising. The ads in question were for Bud Light and depicted a scene in which beautiful, bikini-clad women suddenly appeared for two truck drivers drinking the beer. The offense? When Mr. Overton drank Bud Light, no such ladies materialized. Seeking $10,000 in damages, he claimed to have suffered emotional distress, mental injury, and financial loss. Ultimately, Mr. Overton got no babes and no bucks as the case was dismissed in 1994.