On July 3, Zack “Danger” Brown from Columbus, Ohio set to the crowdfunding website to raise money to make a potato salad. He asked for $10. That’s it. There was no business plan behind it, nor was there a plan to grow the potato salad-making event into something bigger. He simply wrote, “Basically, I’m just making potato salad. I haven’t decided what kind yet.”
Thanks to a perfectly timed campaign (who doesn’t love potato salad at a 4th of July barbecue?) and Zack’s deadpan humor, the Kickstarter amused enough people to raise over $44,000. For those pledging $1, he says “you will get a ‘thank you’ posted to our website and I will say your name out loud while making the potato salad.” The pledges and promises continue all the way to $50, a category that has 97 backers, offering ‘a recipe book with potato salad recipes inspired by each country where we have a backer along with a bite of the potato salad, a photo of me making the potato salad, a ‘thank you’ posted to our website and I will say your name out loud while making the potato salad. The recipe book will have a dedication page with the name of each of our backers.’ slideshow:918359]
With 22 days to go and 5,427 backers to date, the rest of us can only sit and wait for Zach to deliver the goods and make headlines once again when he does. He has estimated a December 2014 date, so for all those who backed this venture, looks like you’ll be bringing potato salad to the potluck this year!
Here are 17 other ridiculous food-related Kickstarter campaigns, some of which don’t veer off from the potato salad premise.
The Cabin at Ups and Downs
William Whitley in Franklin, GA, started this project. He has a goal of $8,532 to restore a 150-year-old cabin so he can process vegetables, have a fridge, and provide a free library for visitors. He’s budgeted $500 to go to a chest freezer for pig meat storage, specifically.
Beer to Build Life
This guy with a big white cat wants to upgrade his equipment for brewing five-gallon batches of beer. His business plan is to “start brewing more beer and give it away to people or events as I can.” If those drawings are any indication of a winner, I’ll certainly cast a pledge.