The better-breakfast brand is ready to grow along the East Coast.
Charlotte, NC (RestaurantNews.com) Known for premium breakfast items like succulent lobster benedict, old classics like fluffy pancakes and an innovative “every server is your server” concept, Famous Toastery’s fame has expanded across its home state lines.
Now, the brand is seizing an opportunity to expand its commitment to breakfast-done-best across the country—starting with New Jersey.
“The sky’s the limit in terms of territory,” Famous Toastery co-founder and CEO Robert Maynard said.
Closing out 2014 with impressive growth and a final tally of six locations, Famous Toastery is aiming to double its stake in North Carolina by the end of 2015. The better breakfast brand isn’t stopping in its home state, though—the Southern comfort franchise is eyeing a plot of the Garden State.
“We’ve had our eye on several new territories throughout the country, and New Jersey seems to be the most logical next step for the brand—from its proximity to its audience,” Maynard said. “We’re excited to bring the Famous Toastery brand and culinary philosophies to Jersey and add new members to the Famous Toastery franchisee team.”
With locations already scattered throughout North Carolina, Florida and South Carolina, Famous Toastery plans to bring an unforgettable customer service experience – not just an incredible breakfast –to more and more communities across the country.
Beginning in 2005 in a small house-turned-restaurant in North Carolina, Robert Maynard and Brian Burchill’s better breakfast chain Famous Toastery has boomed into an international phenomenon. Focusing on breakfast classics done best, premium ingredients and southern flair, the franchise has grown dramatically—both geographically and philosophically.
“From a business perspective, breakfast is the hottest thing right now and it will be for the foreseeable future,” Maynard said. “It’s a fairly untapped market, particularly for a model like ours. We’re beating out the ‘competition’ right now on every level, from real estate options to food quality.”
With 2015 earnings up 10 percent and an Item 19 hovering near $1.5 million, nothing can slow the North Carolina better breakfast chain. Acquiring new customers and attracting new franchisees with each morning’s service, Famous Toastery is at no shortage of new recruits and prospective territories.
As Famous Toastery is gearing up for a large-scale East Coast expansion, the brand has begun branching out into brunch items, as well. With items like a Lobster BLT, meatloaf sandwiches and California salad, Famous Toastery proves that bigger can be better for a business committed to craft and quality.
“We may be expanding, but nothing about our approach to the business or service will be changing,” Maynard said. “Success and expansion doesn’t change the founding principles of Famous Toastery as both a restaurant concept and lifestyle brand.”