15 Athlete Food Endorsement Fails

Pros have it all: fame, money, and endorsements. But when things go bad, they can lose it all

15 Athlete Food Endorsement Fails
Composite by Arthur Bovino

If there's no such thing as easy money, the closest thing has to be free-flowing cash from celebrity endorsements. All notables seem to have to do is lend their pearly whites to products, attend media events, and tell the masses they, “Better eat their Wheaties.” Yet many top athletes have done a spectacular job of blowing multimillion-dollar deals.

Click here for 15 Athlete Food Endorsement Fails Slideshow.

The sins are usually not poor performances, but off-the-field scandals in their many forms: criminal activity, drug abuse, and the big one that (at least temporarily) has bit Kobe and Tiger — fraternizing with women who were not their wife.

Standards about what's acceptable vary from company to company. It was a no-brainer for family-friendly Kellogg’s to drop Michael Phelps as pitchman when he was caught smoking pot. But Subway stayed with him, and built a munchies-themed campaign around him and $5 foot-longs. OK, the last part is a lie, but you get the idea. Some things are forgivable. Here are 15 athlete endorsements that didn’t work.   
 


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0
3
Ratings4


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
David Guas Cooks Up Vidalia Onion Marmalade with Grilled Mini Sausages

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human