12 Things You Didn't Know About 7-Up

The soda hit stores just two weeks before the 1929 stock market crash

flickr - 1950sunlimited
The original mascot, Fresh Up Freddie, was animated by Disney.

7-Up has been consistently popular since the 1920’s, so while you might think that you already know all there is about this popular lemon-lime blend, the soda actually has a long, storied, and occasionally sordid history. Let's start with what you've probably already got covered, knowledge-wise: chances are that your mom gave you 7-Up when you were feeling sick as a kid — it’s been a popular folk remedy for upset stomachs since it first came on the market.

12 Things You Didn’t Know About 7-Up

We’ll also bet you played the rainy-day classroom game "Heads Up 7-Up" when you were a kid. Although in retrospect, this game involves a lot more blind trust than we think reasonable. If you were one of the lucky kids who had a Sega or Game Boy, it’s likely that you had a copy of the completely awesome "Cool Spot" video game back in the late 1980’s, which featured 7-Up's odd little red-dot mascot (who flexed his inexplicable arms, sneakers, and sunglasses). You probably tried Cherry 7-Up when it came out, and you might have given the 7-Upside-Down a shot when it debuted in the early ’00’s.

Remember Fido Dido, that super chilled-out cartoon with the killer hairstyle? If you ever owned a "Fido is for Fido, Fido is against no one," t-shirt, then you definitely remember he’s been schilling for 7-Up since the height of his popularity. Live-action endorsers include the famously difficult-to-impress McKayla Maroney (who was reportedly quite impressed with the bubbly beverage) and musician Cee-Lo Green.

You may also be familiar with the popular cocktail 7 and 7, which refers to a blend of Seagram’s Seven Crown Whiskey and 7-Up. Known as a toothachingly oversweetened "girly" drink, the 7 and 7 got a hilarious shout-out in a scene of the movie Bridesmaids. When Becca (the young ingénue) and Rita (the older, experienced cousin of the bride) begin to bond as they sit next to each other on a long flight, Becca begins to tell Rita about her adorably naive bedroom problems with her husband, and then innocently asks the flight attendant, "Could I have a glass of alcohol, when you get a chance?"

Rita briefly gives her seatmate a look that says, "Oh, you poor, uninitiated thing," and tells the stewardess knowingly, "Two double seven and sevens."

Becca blanches a little at the order and asks, "—is that?" before Rita cuts her off, waves her hand in Becca’s direction, and dimisses her with a curt, "You’ll like it; it’s sweet."

And so another girl becomes initiated into tipsiness on the syrupy blend.

So you might already feel like you’re up to speed on even the more mildly risqué aspects of 7-Up. The soda may have a cute-meets-cool image now, but did you know that this popular kids' drink used to be packed with a mind-altering drug? True story. Take a look at our slideshow to find out more.


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 1

Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage

Latest from The Daily Meal

The Daily Meal Video Network
Feed Me Wine With Keith Beavers: Opening and Pouring



I'm 67 years of age & I really believe the 7 UP cake came about before the 2000's. So i did a little search & found it came out before that.
http://naturegirl7.squidoo.com/7_upcake - 1980's

And according to another site it came about in 1966, which it may have but I did not hear of it until a few years after getting out of the Air Force in 1969. I believe my mother-in-law made one in the late 70's or early 80's.

Is this a big deal, of course not but I believe you can do much better than the 2,000 when writing an article that many people will read.

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
Please answer this Captcha to prove you are human
Enter the characters shown in the image.
Please answer this Captcha to prove you are human