7-Up has been consistently popular since the 1920’s, so while you might think that you already know all there is about this popular lemon-lime blend, the soda actually has a long, storied, and occasionally sordid history. Let's start with what you've probably already got covered, knowledge-wise: chances are that your mom gave you 7-Up when you were feeling sick as a kid — it’s been a popular folk remedy for upset stomachs since it first came on the market.
We’ll also bet you played the rainy-day classroom game "Heads Up 7-Up" when you were a kid. Although in retrospect, this game involves a lot more blind trust than we think reasonable. If you were one of the lucky kids who had a Sega or Game Boy, it’s likely that you had a copy of the completely awesome "Cool Spot" video game back in the late 1980’s, which featured 7-Up's odd little red-dot mascot (who flexed his inexplicable arms, sneakers, and sunglasses). You probably tried Cherry 7-Up when it came out, and you might have given the 7-Upside-Down a shot when it debuted in the early ’00’s.
Remember Fido Dido, that super chilled-out cartoon with the killer hairstyle? If you ever owned a "Fido is for Fido, Fido is against no one," t-shirt, then you definitely remember he’s been schilling for 7-Up since the height of his popularity. Live-action endorsers include the famously difficult-to-impress McKayla Maroney (who was reportedly quite impressed with the bubbly beverage) and musician Cee-Lo Green.
You may also be familiar with the popular cocktail 7 and 7, which refers to a blend of Seagram’s Seven Crown Whiskey and 7-Up. Known as a toothachingly oversweetened "girly" drink, the 7 and 7 got a hilarious shout-out in a scene of the movie Bridesmaids. When Becca (the young ingénue) and Rita (the older, experienced cousin of the bride) begin to bond as they sit next to each other on a long flight, Becca begins to tell Rita about her adorably naive bedroom problems with her husband, and then innocently asks the flight attendant, "Could I have a glass of alcohol, when you get a chance?"
Rita briefly gives her seatmate a look that says, "Oh, you poor, uninitiated thing," and tells the stewardess knowingly, "Two double seven and sevens."
Becca blanches a little at the order and asks, "—is that?" before Rita cuts her off, waves her hand in Becca’s direction, and dimisses her with a curt, "You’ll like it; it’s sweet."
And so another girl becomes initiated into tipsiness on the syrupy blend.
So you might already feel like you’re up to speed on even the more mildly risqué aspects of 7-Up. The soda may have a cute-meets-cool image now, but did you know that this popular kids' drink used to be packed with a mind-altering drug? True story. Take a look at our slideshow to find out more.